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    <loc>https://www.heartwoodtreecompany.com/home</loc>
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    <lastmod>2025-12-29</lastmod>
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      <image:title>Heartwood Tree Care - Tree Removal, Pruning, Trimming - Madison, WI</image:title>
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      <image:title>Heartwood Tree Care - Tree Removal, Pruning, Trimming - Madison, WI</image:title>
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      <image:title>Heartwood Tree Care - Tree Removal, Pruning, Trimming - Madison, WI</image:title>
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    <loc>https://www.heartwoodtreecompany.com/blog</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-07</lastmod>
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    <loc>https://www.heartwoodtreecompany.com/blog/dane-county-heritage-oak-project</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-11</lastmod>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Make it stand out</image:title>
      <image:caption>A huge heritage oak tree, over 250 years old, spreads its wide branches on Madison’s west side.</image:caption>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Make it stand out</image:title>
      <image:caption>Walter Scott’s 1976 article reports on the heritage oak program initiative and the importance of preserving and protecting old oak trees.</image:caption>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Make it stand out</image:title>
      <image:caption>A list of the largest reported oaks in Dane County (1976).</image:caption>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Make it stand out</image:title>
      <image:caption>2022 online Heritage Oak map shows historic heritage oaks in green, newly reported trees in red, and trees no longer present in black. Citizens (i.e. you) can add photos and updates!</image:caption>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees</image:title>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees</image:title>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees</image:title>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees</image:title>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Photo: Matt Noone</image:title>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Photo: Matt Noone</image:title>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Photo: Matt Noone</image:title>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Photo: Matt Noone</image:title>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Make it stand out</image:title>
      <image:caption>Heritage oak saplings at the Boscobel DNR nursery. Photo: Matt Noone</image:caption>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Make it stand out</image:title>
      <image:caption>Larger Heritage Oak trees photographed in November at Boscobel.</image:caption>
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      <image:title>Blog - Dane County Heritage Oak Project Champions Our Majestic Trees - Make it stand out</image:title>
      <image:caption>Our very favorite pruning projects take us to big, majestic oaks during the winter months! We appreciate private and public clients who value these old trees.</image:caption>
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    <loc>https://www.heartwoodtreecompany.com/blog/habitat-trees-and-snags</loc>
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    <lastmod>2024-12-20</lastmod>
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      <image:title>Blog - Snags, Habitat Trees and Lively Stubs - Make it stand out</image:title>
      <image:caption>Cavity in Lilac</image:caption>
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      <image:title>Blog - Snags, Habitat Trees and Lively Stubs - Make it stand out</image:title>
      <image:caption>Mama mouse squeezing in with baby</image:caption>
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      <image:title>Blog - Snags, Habitat Trees and Lively Stubs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/9ac5fc58-4a7c-47e1-b46d-5a284360b656/cache+M.jpeg</image:loc>
      <image:title>Blog - Snags, Habitat Trees and Lively Stubs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1734725043353-EOHDRPHXHKJYMIC66P1H/elm+L.jpeg</image:loc>
      <image:title>Blog - Snags, Habitat Trees and Lively Stubs - Make it stand out</image:title>
      <image:caption>Elm developing nesting spaces</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/4318dafb-9e25-4d70-9d9a-74b0fb9f943e/oak+%281%29.png</image:loc>
      <image:title>Blog - Snags, Habitat Trees and Lively Stubs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/why-we-dont-plant-norway-maple-trees</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
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      <image:title>Blog - Norway Maple - Avoid Planting this Invasive Tree - Make it stand out</image:title>
      <image:caption>Typical bark appearance of a Norway maple tree</image:caption>
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      <image:title>Blog - Norway Maple - Avoid Planting this Invasive Tree - Make it stand out</image:title>
      <image:caption>Leaves and seeds of a Norway maple tree</image:caption>
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      <image:title>Blog - Norway Maple - Avoid Planting this Invasive Tree - Make it stand out</image:title>
      <image:caption>Norway Maple Distribution Map from picturethisai.com</image:caption>
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      <image:title>Blog - Norway Maple - Avoid Planting this Invasive Tree - Make it stand out</image:title>
      <image:caption>An example of cable support. Here, cables support two Red oak trunks to prevent breakages during high winds or snow loading.</image:caption>
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  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/5-steps-to-avoid-storm-damage</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
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      <image:title>Blog - Five Proactive Steps to Avoid Tree Storm Damage - Make it stand out</image:title>
      <image:caption>This tree was ripped up by its routes and fell toward the house… but did not hit it!</image:caption>
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      <image:title>Blog - Five Proactive Steps to Avoid Tree Storm Damage</image:title>
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      <image:title>Blog - Five Proactive Steps to Avoid Tree Storm Damage</image:title>
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      <image:title>Blog - Five Proactive Steps to Avoid Tree Storm Damage</image:title>
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  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/log-salvaging-madison-wi</loc>
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    <lastmod>2024-01-25</lastmod>
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      <image:title>Blog - Adventures in Urban Log Salvaging</image:title>
      <image:caption>White oak log being cut with a portable sawmill.</image:caption>
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      <image:title>Blog - Adventures in Urban Log Salvaging</image:title>
      <image:caption>Milling red oak slabs salvaged from a fallen oak tree.</image:caption>
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      <image:title>Blog - Adventures in Urban Log Salvaging</image:title>
      <image:caption>Milled oak and walnut boards salvaged from a client property in Fitchburg.</image:caption>
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      <image:title>Blog - Adventures in Urban Log Salvaging</image:title>
      <image:caption>Garrett takes down a sizable oak tree off Monroe Street.</image:caption>
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      <image:title>Blog - Adventures in Urban Log Salvaging</image:title>
      <image:caption>Oak, ash, elm, spruce, pine, maple and hickory logs.</image:caption>
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  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/building-soil-via-composting-and-decomposition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1116ac19-ea14-4bec-ab28-eaa88db77a9a/Yard.png</image:loc>
      <image:title>Blog - Build Healthy Backyard Soil via Composting &amp;amp; Decomposition - Make it stand out</image:title>
      <image:caption>This area under a bald cypress had leaves 2-3’ high until the snow and rain smashed them down to 6”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/30b55b96-59bc-4052-b1a8-c8dfe0a03b5f/RaisedBed.png</image:loc>
      <image:title>Blog - Build Healthy Backyard Soil via Composting &amp;amp; Decomposition - Make it stand out</image:title>
      <image:caption>Rotting wood and bark buried in the bottom of a raised bed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/b9450b04-5859-432f-8c92-b76b495b0ca7/Chickens.png</image:loc>
      <image:title>Blog - Build Healthy Backyard Soil via Composting &amp;amp; Decomposition - Make it stand out</image:title>
      <image:caption>My little tractors working on flattening the compost pile.  It will be flat in no time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/wisconsin-nurseries-we-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551451424918-61J8J8CO9A1IZYNKQN5E/McKayNursery.jpg</image:loc>
      <image:title>Blog - Wisconsin Tree Nurseries We Love</image:title>
      <image:caption>Aerial shot of McKay Nursery in Waterloo, WI.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551451449825-IQ93MZRT2L29VS18DW4X/Winterland-Nursery.jpg</image:loc>
      <image:title>Blog - Wisconsin Tree Nurseries We Love</image:title>
      <image:caption>Winterland Nursery in Oregon, WI from above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/36881c02-2251-4860-9f0a-0888a3136adf/JohnsonNursery.jpg</image:loc>
      <image:title>Blog - Wisconsin Tree Nurseries We Love - Make it stand out</image:title>
      <image:caption>Pete checking out rows of Fire Bird Crab Tree during a tour of Johnson’s Nursery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/43930f93-5e0e-4b3c-b1e1-d4db43843ce1/LeavesInspired.jpg</image:loc>
      <image:title>Blog - Wisconsin Tree Nurseries We Love - Make it stand out</image:title>
      <image:caption>Loading a bundle of 60 bare root trees onto a flatbed trailer. Bare root trees are very small, light and compact. 60 B&amp;B trees would fill a semi truck trailer!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/chip-truck-chips-are-the-best-for-your-yard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/b40a5db8-5ca5-4248-bd8b-655bcf43f0a4/NAW_1802.jpg</image:loc>
      <image:title>Blog - Chip Truck Chips are the Best for Your Yard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/9f2d9129-a06c-41ed-981a-828297f5cb4e/IMG_0992.jpg</image:loc>
      <image:title>Blog - Chip Truck Chips are the Best for Your Yard - Make it stand out</image:title>
      <image:caption>This is one full load of chip truck chips, approximately 10 - 13 yards of wood chips.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/4a93a0c1-dbed-4679-b975-7fa93f2086e8/CTC.jpg</image:loc>
      <image:title>Blog - Chip Truck Chips are the Best for Your Yard - Make it stand out</image:title>
      <image:caption>Thin branches waiting to be chipped into small pieces and loaded into the dump truck.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/db51e637-8ed3-4365-9b91-a7bf38ff04f1/JumpingWorm.jpg</image:loc>
      <image:title>Blog - Chip Truck Chips are the Best for Your Yard - Make it stand out</image:title>
      <image:caption>Jumping worm laying on wet dirt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/dde4c57f-3173-41bd-81a5-fe762f6acc1d/Mulch.jpg</image:loc>
      <image:title>Blog - Chip Truck Chips are the Best for Your Yard - Make it stand out</image:title>
      <image:caption>Chip truck chips used to retain moisture around a front yard tree.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/how-to-buy-a-tree</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/66924fd5-b4f8-4058-9e3c-ce009e94f6cd/IMG_5516.jpg</image:loc>
      <image:title>Blog - How to Buy the Right Tree - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/04dbb034-38cb-4177-aea0-de07041f8734/IMG_4163.jpg</image:loc>
      <image:title>Blog - How to Buy the Right Tree - Make it stand out</image:title>
      <image:caption>Here the property owner chose to create a private screen using White Cedar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/ec08a37c-8697-4378-9086-b7d7a7f20f85/TreeReplacement.jpg</image:loc>
      <image:title>Blog - How to Buy the Right Tree - Make it stand out</image:title>
      <image:caption>Zach is planting a concolor fir under some dying spruce, establishing some screening before cutting the older, dying trees down.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/aff75e5f-de50-4937-89df-db032373959f/IMG_0958.jpg</image:loc>
      <image:title>Blog - How to Buy the Right Tree - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/9cea0c77-b624-416a-a068-2531fa389d9b/IMG_4251.jpg</image:loc>
      <image:title>Blog - How to Buy the Right Tree - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/repurposing-removed-trees-uw-arboretum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/353ba4a2-6cf1-48aa-b8de-6843d735eba3/image1.jpg</image:loc>
      <image:title>Blog - Repurposing Trees Removed from UW Arboretum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/39aea7e7-e654-4462-9e73-c4bd818822e5/image2.jpg</image:loc>
      <image:title>Blog - Repurposing Trees Removed from UW Arboretum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/2d0c1751-08f9-4dab-bdba-5f79589218e5/image3.png</image:loc>
      <image:title>Blog - Repurposing Trees Removed from UW Arboretum - Make it stand out</image:title>
      <image:caption>Architect’s rendering of HTC shop interior</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/d4b12fd1-ec45-4444-a832-fe642537354f/image4.jpg</image:loc>
      <image:title>Blog - Repurposing Trees Removed from UW Arboretum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/47ca0c4a-5a87-4e2e-8523-0031363f7af1/image5.png</image:loc>
      <image:title>Blog - Repurposing Trees Removed from UW Arboretum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/b6bbb586-15e5-4bbd-b14f-85c308af7b1e/image6.jpg</image:loc>
      <image:title>Blog - Repurposing Trees Removed from UW Arboretum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/why-arborists-plant-trees-better</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-21</lastmod>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/yard-leaves-are-free-fertilizer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1611673466213-V4HHHYSK839W8UOZE5EO/Park+with+unraked+leaves+covering+the+grass</image:loc>
      <image:title>Blog - Don't Rake Away Yard Leaves, They are FREE Fertilizer!</image:title>
      <image:caption>A city parkscape with loads of free fertilizer covering its grass. Beautiful!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1611673628997-05IG54CDQ319ZP1NWX7E/Dog+protects+valuable+leave+litter+in+her+yard</image:loc>
      <image:title>Blog - Don't Rake Away Yard Leaves, They are FREE Fertilizer!</image:title>
      <image:caption>This dog protects the valuable leaf “litter” in its yard. It’s not going to let anyone rake away this great fertilizer!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1611673539025-769LIKT6EFP6HJIPFDH8/City+truck+collects+yard+waster+from+curbside+bins</image:loc>
      <image:title>Blog - Don't Rake Away Yard Leaves, They are FREE Fertilizer!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1611673701454-UYFZMGIUVPAUHQS669L9/Algae+grows+on+pond+surface+due+to+eutrophication.</image:loc>
      <image:title>Blog - Don't Rake Away Yard Leaves, They are FREE Fertilizer!</image:title>
      <image:caption>Raking leaves and leaving them on the curb increases nutrient runoff to our lakes, which causes eutrophication and algal growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1611605377354-BVAY427Z3TPZR18NY8L5/Nitrogen+cycle</image:loc>
      <image:title>Blog - Don't Rake Away Yard Leaves, They are FREE Fertilizer!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1611604654757-21D2L3LB87H8M5JODEED/Nitrogen+concentration+in+leaves+of+various+landscape+species</image:loc>
      <image:title>Blog - Don't Rake Away Yard Leaves, They are FREE Fertilizer!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1611604448673-FJDLALTE1G3S12JMDBU8/Study+shows+leaf+mulch+prevents+weeds</image:loc>
      <image:title>Blog - Don't Rake Away Yard Leaves, They are FREE Fertilizer!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1611604888838-I7OU0I0LR6YUEMBTAEBB/Graph+showing+what+happens+to+yard+waste+collected+by+U.S.+municipalities</image:loc>
      <image:title>Blog - Don't Rake Away Yard Leaves, They are FREE Fertilizer!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/get-to-know-swamp-white-oak</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1581942619191-64ZYM1QBZOTJ46FU1E0X/SwampWhiteOakDistribution.jpg</image:loc>
      <image:title>Blog - Swamp White Oak (Quercus bicolor)</image:title>
      <image:caption>North American distribution of Swamp White Oak</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1581942527730-XLSSSOD6UXD9IVOY720W/SwampWhiteOak.jpg</image:loc>
      <image:title>Blog - Swamp White Oak (Quercus bicolor)</image:title>
      <image:caption>Mature Swamp White Oak on UW-Madison campus. Photo credit: Hynsoo Leo Kim</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1581943010033-KLX134KZOTI0SH554XBY/GallWasp.jpg</image:loc>
      <image:title>Blog - Swamp White Oak (Quercus bicolor)</image:title>
      <image:caption>Photo credit: Mary Anne Borge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1581942481317-LQ0IDDDHG29LU0QRPSIA/BigTree.jpg</image:loc>
      <image:title>Blog - Swamp White Oak (Quercus bicolor)</image:title>
      <image:caption>from A Natural History of Trees</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/get-to-know-musclewood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1581942797700-RQ2DLQGXCNNPKBSJ7IEX/carpinus_caroliniana_bark.jpg</image:loc>
      <image:title>Blog - Musclewood aka American Hornbeam (Carpinus caroliniana)</image:title>
      <image:caption>Sinewy bark typical of musclewood</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1581942838442-7ID5C4PQK6DXM0YL369K/Carpinus_caroliniana_form.jpg</image:loc>
      <image:title>Blog - Musclewood aka American Hornbeam (Carpinus caroliniana)</image:title>
      <image:caption>Group of musclewood trees in a formal garden</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1588010352209-P9258AT9K708UW0F0YRA/IMG_0819.jpeg</image:loc>
      <image:title>Blog - Musclewood aka American Hornbeam (Carpinus caroliniana)</image:title>
      <image:caption>Catkins from the Firespire variety of Musclewood</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1581942859696-I1LDM77OQS1U3VQIW97E/Musclewood_emerging_nutlet.jpg</image:loc>
      <image:title>Blog - Musclewood aka American Hornbeam (Carpinus caroliniana)</image:title>
      <image:caption>Musclewood nutlet</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/how-to-donate-trees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/itree-helps-predict-tree-planting-benefits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551886537957-38OS5H4F18L88Y7IACHJ/iTree_Overview.png</image:loc>
      <image:title>Blog - iTree Helps Property Owners with Tree and Landscape Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551886653221-GMZKQU9GTTACNNX8R0Z2/iTree_DrawStructures.png</image:loc>
      <image:title>Blog - iTree Helps Property Owners with Tree and Landscape Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551886694864-AO8BQYM6TGNC9WE7Z9FD/iTree_PlaceTrees.png</image:loc>
      <image:title>Blog - iTree Helps Property Owners with Tree and Landscape Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551886713089-3U769M0GYRG12DTL1QUC/iTree_CrownGrowthModeling.png</image:loc>
      <image:title>Blog - iTree Helps Property Owners with Tree and Landscape Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551886731822-UHA4CYSONHGGWZVHP79R/iTree_EstimateBenefits.png</image:loc>
      <image:title>Blog - iTree Helps Property Owners with Tree and Landscape Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551885652277-C60PI4QRD2K584WS9P5T/iTree-OverallBenefits.png</image:loc>
      <image:title>Blog - iTree Helps Property Owners with Tree and Landscape Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551885653033-40I2HD2OVMCJ1JNA1DKP/iTreeStormwater.png</image:loc>
      <image:title>Blog - iTree Helps Property Owners with Tree and Landscape Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551885652629-TVRUSDUWHXOEEB36TLR4/iTree_Energy.png</image:loc>
      <image:title>Blog - iTree Helps Property Owners with Tree and Landscape Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551885650950-FB4DTSOKN1YG6FBVC6DZ/iTree_AirQuality.png</image:loc>
      <image:title>Blog - iTree Helps Property Owners with Tree and Landscape Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551885651624-LI2CFB0OQVUP3W9M8P7J/iTree-CarbonDioxide.png</image:loc>
      <image:title>Blog - iTree Helps Property Owners with Tree and Landscape Planning</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/hub-and-spoke-cabling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551198266644-XB0ASI4WIJC8MTA68LNQ/MapleTreeUnion.jpg</image:loc>
      <image:title>Blog - "Hub and Spoke" Static Support System for Sugar Maple Tree</image:title>
      <image:caption>A major trunk crack goes all the way to the ground on this sugar maple.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551198237350-Q5L0L9XRS6D0HUBWLNNM/MapleTreeJunction.jpg</image:loc>
      <image:title>Blog - "Hub and Spoke" Static Support System for Sugar Maple Tree</image:title>
      <image:caption>A secondary weak branch union calls for support. Notice how thin the wood is where the line stops at bottom left.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551198524869-FVUMVDL2DRLWKUZ8HOCX/HubAndSpoke.jpg</image:loc>
      <image:title>Blog - "Hub and Spoke" Static Support System for Sugar Maple Tree</image:title>
      <image:caption>Four steel spokes attach to each major branch of the tree, connecting to a common steel ring at center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551198640968-KFY1T8HUPZY84F2OJQHV/image-asset.jpeg</image:loc>
      <image:title>Blog - "Hub and Spoke" Static Support System for Sugar Maple Tree</image:title>
      <image:caption>The hub and spoke system, seen from the ground.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/forest-bathing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1550770277432-GNFI6TRWQ4RT3N0PTF9T/RedwoodPath.jpg</image:loc>
      <image:title>Blog - Forest Bathing in Big Basin</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1550770309064-IPK2MF3PQQ1MOX55LCLH/RedwoodForest.jpg</image:loc>
      <image:title>Blog - Forest Bathing in Big Basin</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1550770328299-NHL5MBUWLHYX3J97Z60C/TallRedwood.jpg</image:loc>
      <image:title>Blog - Forest Bathing in Big Basin</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/needle-cast-colorado-blue-spruce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1548690244747-R19QD4EE8XMP5HJQNYTD/ColoradoBlueSpruce.png</image:loc>
      <image:title>Blog - Colorado Blue Spruce Trees Infected with Needle Cast Die Slowly</image:title>
      <image:caption>Colorado Blue spruce is a commonly planted specimen tree.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1548690368196-XBXLMKX7IY6U0G5HUUOA/Rhizosphaera-needle-cast.jpg</image:loc>
      <image:title>Blog - Colorado Blue Spruce Trees Infected with Needle Cast Die Slowly</image:title>
      <image:caption>Telltale symptoms of Rhizosphaera Needle Cast</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1548690507281-NTAK0Q0AUV50EEWP35TQ/NorwaySpruce.jpg</image:loc>
      <image:title>Blog - Colorado Blue Spruce Trees Infected with Needle Cast Die Slowly</image:title>
      <image:caption>The Norway spruce is a more resistant species alternative to Colorado Blue Spruce.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/how-to-fix-splitting-tree</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1520271884266-G2S1QHL682J5BJMDTV6G/braces1.jpg</image:loc>
      <image:title>Blog - How to Fix a Splitting Tree</image:title>
      <image:caption>A typical tree split.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1520272152505-QHVFNP1SO1PZVNZHUW3W/braces2.jpg</image:loc>
      <image:title>Blog - How to Fix a Splitting Tree</image:title>
      <image:caption>This is what it looks after the rod has been installed and tightened. Notice that the crack has closed! That is not always the result, but is pretty satisfying when it does happen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1520272114999-54YWJ9O3QZLTDAH3YPF1/braces3.jpg</image:loc>
      <image:title>Blog - How to Fix a Splitting Tree</image:title>
      <image:caption>Side view of the two braces after installation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1520272239932-X1EPKUJ7T6ZUOU5XHKAK/cable.jpg</image:loc>
      <image:title>Blog - How to Fix a Splitting Tree</image:title>
      <image:caption>Static steel cable to hold the top together and reduce forces being placed on the truck on the tree.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1520272454369-4ROUFVRWNLE5BW0HH7OI/braces4.jpg</image:loc>
      <image:title>Blog - How to Fix a Splitting Tree</image:title>
      <image:caption>Top view of two 6 foot long braces in a heritage burr oak</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/cabling-to-improve-tree-stability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1519409632980-YD8GPPBZNU9RAOQTL3NF/bigbertha.jpg</image:loc>
      <image:title>Blog - Improving Tree Structural Stability via Cabling</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/paper-birch-vs-gre-birch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1520270607741-XIDVBM8WKSMXHJALA4XO/birch1.jpg</image:loc>
      <image:title>Blog - Bring Back Paper Birch!</image:title>
      <image:caption>A single stem paper birch in a customer’s yard. This stem sprouted from the stump after the original tree was cut down due to structural concerns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1519239811434-K0JU8OHRWHEIPIGHDSBK/birch2.jpg</image:loc>
      <image:title>Blog - Bring Back Paper Birch!</image:title>
      <image:caption>Before: A grey birch prior to Alex thinning the canopy to improve its appearance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1519239900313-YDSCQC3ZODY4DF3JT0IJ/birch3.jpg</image:loc>
      <image:title>Blog - Bring Back Paper Birch!</image:title>
      <image:caption>After: Notice how many fewer branches the tree has.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/historic-oak-trees-around-madison</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1511664474548-8L6BHNV0NMN6VGWMIWAE/OaksCapitolSquareMadison.jpg</image:loc>
      <image:title>Blog - Historic Oak Trees Around Madison</image:title>
      <image:caption>Oaks and other trees surround the capitol building, creating a wonderful green space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1511664504380-IEOAEFS4AF2S4RCLJJVT/Oak-Savanna-Restoration.jpg</image:loc>
      <image:title>Blog - Historic Oak Trees Around Madison</image:title>
      <image:caption>This is a successful oak savanna restoration project in Minnesota implemented by Prairie Restorations, Inc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1511664523860-2LPB48K27NI1T72VY8JT/Oak-Savanna-Burn.jpg</image:loc>
      <image:title>Blog - Historic Oak Trees Around Madison</image:title>
      <image:caption>Here’s a typical low-intensity prescribed burn in a bur oak savanna.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1511664598729-OJV782T7DV57OCPB8Y1J/Oak-Tree.jpg</image:loc>
      <image:title>Blog - Historic Oak Trees Around Madison</image:title>
      <image:caption>A healthy old oak tree in a residential area.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/oak-wilt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1486504768351-PFJ19HPU21HWFI26D23Z/image-asset.png</image:loc>
      <image:title>Blog - Winter is Oak Care Season</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1486504814652-YP6LO3XU7PDNK4F9JVFX/image-asset.png</image:loc>
      <image:title>Blog - Winter is Oak Care Season</image:title>
      <image:caption>Oak tree showing evidence of Oak Wilt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1486504875181-7PAJHMRCOTY8TYR9H8OI/image-asset.png</image:loc>
      <image:title>Blog - Winter is Oak Care Season</image:title>
      <image:caption>Signs of Oak Wilt on Red and White Oak leaves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1486504972231-956OOV7XJEKQQS89VUL3/image-asset.png</image:loc>
      <image:title>Blog - Winter is Oak Care Season</image:title>
      <image:caption>Carpophilus sayi (left) and Colopterus truncates (right)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1486505047420-EL9QO090BM24XC2KYBWH/image-asset.png</image:loc>
      <image:title>Blog - Winter is Oak Care Season</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/how-to-fix-a-leaning-tree</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1485797103326-9EM7INGS67STNV2XA1WF/image-asset.jpeg</image:loc>
      <image:title>Blog - How to Fix a Leaning Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1485797135732-VQYZ1HXTMHHWO151VE21/image-asset.jpeg</image:loc>
      <image:title>Blog - How to Fix a Leaning Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1485797118867-LP68XNRMHPKO4AOUA0IF/image-asset.jpeg</image:loc>
      <image:title>Blog - How to Fix a Leaning Tree</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/working-with-the-community-to-upcycle-felled-trees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1485267597743-V9NCN1VMC82AFTET2S3T/image-asset.png</image:loc>
      <image:title>Blog - Working with the Community to Upcycle Felled Trees</image:title>
      <image:caption>Gene Delcourt with one of his beautiful spruce coffins.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1485268380798-QZZF6D66PEVUFGYMEK3J/image-asset.png</image:loc>
      <image:title>Blog - Working with the Community to Upcycle Felled Trees</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/hold-the-salt-please</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1484322821826-8TNHE9UVTIC7LHGRVYS8/image-asset.png</image:loc>
      <image:title>Blog - Please Hold the Salt!</image:title>
      <image:caption>Notice how white the parking lot is!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/autumn-blaze-cabling-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1485377494795-9SVJ1SJKARWSNQFNCKJC/image-asset.jpeg</image:loc>
      <image:title>Blog - Give Your Autumn Blaze a Hug Up Top</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1485377483921-TZU4YD58C4B0QZGG9Q1D/image-asset.jpeg</image:loc>
      <image:title>Blog - Give Your Autumn Blaze a Hug Up Top</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/bare-root-versus-bnb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1458330974906-XTM3YXOXLWIW8XYKT1DC/image-asset.jpeg</image:loc>
      <image:title>Blog - Bare Root Tree Planting versus B&amp;amp;B</image:title>
      <image:caption>Bare root trees are generally light and easy for one person to pick up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551883084549-3FCMZOLRZYH982LVW797/B%26BTrees.jpg</image:loc>
      <image:title>Blog - Bare Root Tree Planting versus B&amp;amp;B</image:title>
      <image:caption>Balled and burlapped trees are HEAVY and must be moved by machine. More work, more $$$.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1458328196324-5I99Q14VL65JQFKMY2UA/image-asset.jpeg</image:loc>
      <image:title>Blog - Bare Root Tree Planting versus B&amp;amp;B</image:title>
      <image:caption>This swamp white oak died a year after it was planted 4-5" too deep.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1458328407528-QJTVNBGLYZFC0GCVJFG8/image-asset.jpeg</image:loc>
      <image:title>Blog - Bare Root Tree Planting versus B&amp;amp;B</image:title>
      <image:caption>Sugar maple sapling with 6-foot-long roots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1458330475368-IOW20ZJJKRLMK5QUFJ9P/2015-04-25+15.37.25.jpg</image:loc>
      <image:title>Blog - Bare Root Tree Planting versus B&amp;amp;B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1458330658194-J8GLNSV8VOG47E2F96Z4/2015-04-25+15.39.12.jpg</image:loc>
      <image:title>Blog - Bare Root Tree Planting versus B&amp;amp;B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1458330526585-6P4PFHNJ2ZLPZ6KSDBGE/image-asset.jpeg</image:loc>
      <image:title>Blog - Bare Root Tree Planting versus B&amp;amp;B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1458330693358-W3GQL062MEXDV07RBCE8/image-asset.jpeg</image:loc>
      <image:title>Blog - Bare Root Tree Planting versus B&amp;amp;B</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/ho2oiebnedkg6rozdn75azih6bgghm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1460041637858-S7S3DTTOEB3IOC552LHT/TreeRoots.jpg</image:loc>
      <image:title>Blog - Planting Depth: Give Your Tree the Flare it Needs!</image:title>
      <image:caption>This is how a forest-grown tree looks. Note how the trunk flares to the roots well above the soil line.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1460041765214-NBK8ZCBBA9JHEAM8QZCG/image-asset.jpeg</image:loc>
      <image:title>Blog - Planting Depth: Give Your Tree the Flare it Needs!</image:title>
      <image:caption>NO: The "pencil in the ground" look - a result of planting a tree too deeply.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1460041782718-R2GTH3857YNB9S5H6WDC/image-asset.jpeg</image:loc>
      <image:title>Blog - Planting Depth: Give Your Tree the Flare it Needs!</image:title>
      <image:caption>YES: Proper planting depth makes trees look like this in the end.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1588426849566-QZW91KM47M2RS7S6OXXR/AdventitialRoots.jpg</image:loc>
      <image:title>Blog - Planting Depth: Give Your Tree the Flare it Needs!</image:title>
      <image:caption>Example of adventitious roots rising above soil of a tree rooted too deeply. See Scott’s comment below for details on dealing with this situation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/blog/autumn-blaze-maples-needs-regular-pruning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1453386550056-4J5VGEPOD5WBF0VDKB88/image-asset.jpeg</image:loc>
      <image:title>Blog - Autumn Blaze Maples: A Beautiful, Fragile Tree That Needs Regular Care</image:title>
      <image:caption>The lowest branches on this tree have strong, circular, horizontal unions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1453386638886-588RJ0BJLLAR67C9I3GL/WeakUnions.jpg</image:loc>
      <image:title>Blog - Autumn Blaze Maples: A Beautiful, Fragile Tree That Needs Regular Care</image:title>
      <image:caption>Past the first few limbs (at left), this tree's unions are deep, vertically-oriented V's. Notice how every union has a vertical crack extending down from the bottom point of the branch union? This is trouble waiting to happen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1453298632742-AL6AT8C56M7HPMLO59SS/image-asset.jpeg</image:loc>
      <image:title>Blog - Autumn Blaze Maples: A Beautiful, Fragile Tree That Needs Regular Care</image:title>
      <image:caption>Before pruning. Notice there is no clear central trunk.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Autumn Blaze Maples: A Beautiful, Fragile Tree That Needs Regular Care</image:title>
      <image:caption>After pruning. Reduction cuts have significantly decreased leaf load in the entire tree and limited competition for leaders, encouraging the central trunk to become clear and dominant.</image:caption>
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      <image:title>Blog - Autumn Blaze Maples: A Beautiful, Fragile Tree That Needs Regular Care</image:title>
      <image:caption>Can you believe this much pruned wood came out of this Autumn Blaze? It's difficult to tell from the before-and-after, but it's a lot of wood!</image:caption>
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      <image:title>Blog - Autumn Blaze Maples: A Beautiful, Fragile Tree That Needs Regular Care</image:title>
      <image:caption>Brent adds two dynamic support cables in this Autumn Blaze maple tree to help prevent the trunks from cracking under leaf and wind stresses.</image:caption>
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      <image:title>Blog - Recycle Your Tree</image:title>
      <image:caption>Cameron measures a sizable felled white oak tree on Madison's west side. The tree died a natural death and needed to be removed.</image:caption>
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    <lastmod>2024-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1423323374326-KD3T75T8DTEF5Q3O8YPF/TreeRemoval.jpg</image:loc>
      <image:title>Tree Removal &amp; Stump Grinding - Madison, WI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1423324266889-OL8OGNODY17D9AIZPIS6/CuttingBranches.jpg</image:loc>
      <image:title>Tree Removal &amp; Stump Grinding - Madison, WI</image:title>
      <image:caption>We remove large branches and lower them to the ground with ropes to minimize damage to buildings and other trees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1423324370477-3F9LPHYVJH3F320E4MG8/BranchRemoval.jpg</image:loc>
      <image:title>Tree Removal &amp; Stump Grinding - Madison, WI</image:title>
      <image:caption>Brent disconnects a large branch in preparation to haul it to the chipper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1423324417467-IM10OBKXPC1EVZY6ZWR4/TreeRemoval.jpg</image:loc>
      <image:title>Tree Removal &amp; Stump Grinding - Madison, WI</image:title>
      <image:caption>Cameron has removed all the branches from this tree and is beginning to take down the main trunk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1423324472650-SSTT51CUEUZ0DSAQHH3L/TrunkRemoval.jpg</image:loc>
      <image:title>Tree Removal &amp; Stump Grinding - Madison, WI</image:title>
      <image:caption>Mark lowers a large trunk piece via rope and pulley system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1423324512373-AF2CNCOY7JMBEO7WOIZR/TreeChainsaw.jpg</image:loc>
      <image:title>Tree Removal &amp; Stump Grinding - Madison, WI</image:title>
      <image:caption>Mark notches the large trunk, in preparation for felling the tree.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551203331367-H896JBWUYV6SRP39SGP4/Stump-Grinder.jpg</image:loc>
      <image:title>Tree Removal &amp; Stump Grinding - Madison, WI</image:title>
      <image:caption>Grinding out a large stump.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/825bca7a-8a4a-49e2-ac7b-99cac3a5b587/StumpRemoval.jpg</image:loc>
      <image:title>Tree Removal &amp; Stump Grinding - Madison, WI - Make it stand out</image:title>
      <image:caption>Arborists cleaning up after stump grinding</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/faq</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1418309573336-9K3HPSE1A1Y516TD52MB/IMG_4686.jpg</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/health-maintenance/emerald-ash-borer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1418311528012-K1GT8EAEIAEBRKLD0GD2/emerald-ash-borer.jpg</image:loc>
      <image:title>Emerald Ash Borer Treatment Recommendations</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1411660422242-ORQEXHJ2E55H0VPIJMGL/plain_blue.png</image:loc>
      <image:title>Privacy Policy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/tree-mulch-rings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1423325460914-I4IKZ12XFB5H9ABQBDMA/TreeMulchRings.jpg</image:loc>
      <image:title>Tree Mulch Rings - Heartwood Tree Co. - Madison WI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/c393ce60-ac6d-4309-90f9-a2743ebb034b/WoodChips-4.jpg</image:loc>
      <image:title>Tree Mulch Rings - Heartwood Tree Co. - Madison WI - Make it stand out</image:title>
      <image:caption>Dumping wood chips, a service we do for free, to be used at a clients property</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/445318ca-a50e-4482-894e-11a60b74e8c4/Mulch-1.jpg</image:loc>
      <image:title>Tree Mulch Rings - Heartwood Tree Co. - Madison WI - Make it stand out</image:title>
      <image:caption>Young tree with a proper mulch ring to improve moisture retention and decrease grass competition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1459946281310-Y615W0XQOM70LJ512I7H/image-asset.jpeg</image:loc>
      <image:title>Tree Mulch Rings - Heartwood Tree Co. - Madison WI</image:title>
      <image:caption>Mulch installed in a free-form shape</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/health-maintenance</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1653341748196-E84FW6DBHZZO1MM6NAV1/IMG_2652.jpg</image:loc>
      <image:title>Tree Disease Diagnosis &amp; Treatment</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/tree-planting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1620059498664-WXY8SG1YWYQS6MZ00855/9Y9A6173.jpg</image:loc>
      <image:title>Tree Planting in Madison, WI - Heartwood Tree Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/14b8211a-b194-47fc-a7b4-3e607b603298/Planting-2.jpg</image:loc>
      <image:title>Tree Planting in Madison, WI - Heartwood Tree Company - Make it stand out</image:title>
      <image:caption>Two freshly planted trees from our nursery, including a mulch ring to assist with moisture control</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551883584994-EYPYN4URAAH3GEHKOK8D/B%26B_BareRoot_SideBySide.jpg</image:loc>
      <image:title>Tree Planting in Madison, WI - Heartwood Tree Company</image:title>
      <image:caption>A bare root tree planting just in front of two “B&amp;B” plantings. Note how extensive the bare root roots are, even though the B&amp;B plantings are many times larger in mass.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551883781392-RO33XMZ3FQQ53US9D2C1/BareRootTree_TonsOfRoots.jpg</image:loc>
      <image:title>Tree Planting in Madison, WI - Heartwood Tree Company - Bare Root Planting</image:title>
      <image:caption>Bare rooting plantings have approximately 50% more root mass than B&amp;B plantings. They are more likely to thrive and less expensive to plant!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551883780835-XQCYY9YDEECJS2CFJ1ZS/B%26BTrees.jpg</image:loc>
      <image:title>Tree Planting in Madison, WI - Heartwood Tree Company - Balled and Burlapped Plantings</image:title>
      <image:caption>“B&amp;B” plantings are MUCH heavier than bare root plantings, requiring machines to move around. This translates to higher planting costs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1551883780999-CZXP09LDH4V75BFX7ERA/25BareRoots_EasyCompact.jpg</image:loc>
      <image:title>Tree Planting in Madison, WI - Heartwood Tree Company - 25 Bare Root Plantings</image:title>
      <image:caption>This image illustrates just how compact bare root trees are. Easy to store, transport and plant!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/a2dd8b35-01ca-4793-887d-1657090dec90/Planting-1.jpg</image:loc>
      <image:title>Tree Planting in Madison, WI - Heartwood Tree Company - Make it stand out</image:title>
      <image:caption>Garrett assisting with oak tree planting at the Leopold Nature Center</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1605558738917-0ARGETES2D93WOLUDMKT/Arborists.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/44528c23-fffa-4c5d-bf6b-99a16a671c71/GarretHughes.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation</image:title>
      <image:caption>Arborist Garrett Hughes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/df92a171-b74c-4f24-91fd-29d12d67ac9a/BrentValentine.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation</image:title>
      <image:caption>Brent Valentine, a Madison arborist and co-owner of Heartwood Tree Company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1597334476449-MWYCDPUABNYE4FSYHEP9/Madison+arborist+Francisco+Aldana</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation</image:title>
      <image:caption>Madison arborist Francisco Aldana</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/286dccc2-0d78-4419-badc-5b27899a363f/RachelBrewster.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/c5b49abe-44ff-4f4f-9a91-151ef83fed72/Mitchell+Compton.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation</image:title>
      <image:caption>Madison arborist Mitchell Compton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/9542f0f6-e700-4a86-b0ec-25eef44ceaec/HunterGosda.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation - Make it stand out</image:title>
      <image:caption>Madison arborist Hunter Gosda</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1576604841624-NL161MH3PUWB711A51MD/Manuel.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation</image:title>
      <image:caption>Madison arborist Miguel Hernández</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/43e9b021-0388-4d1d-8b6b-e31a85fb05fc/9Y9A8334.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation - Make it stand out</image:title>
      <image:caption>Madison arborist Justin Joiner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1576604737315-FGVBSAI8OOTTGJI8O0HQ/image-asset.jpeg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation</image:title>
      <image:caption>Madison arborist Peter Kaseman-Wold</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/d1f81276-9cec-405d-b0f1-ed7afcd6472f/TimKuhn.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation</image:title>
      <image:caption>Madison arborist Tim Kuhn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/eed0163c-815f-4e47-8d7d-c9bd53578469/Annalise+Nordgren.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation - Make it stand out</image:title>
      <image:caption>Madison arborist Annalise Nordgren</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1542732369088-G1AWWOBQJYZPJIJJNUAV/NAW_1878.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation</image:title>
      <image:caption>Madison arborist Adam Rahim</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1597334540660-13AJB4HQKGSJ19EATN6A/Madison+arborist+Pete+Rabenstine</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation</image:title>
      <image:caption>Madison arborist Pete Rabenstine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/267865a5-0e55-42f9-a75c-2d1573c72750/9Y9A8676.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1621259038681-H662X6SXHE6DACVMFKK1/ZachRaymond.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation - Make it stand out</image:title>
      <image:caption>Madison arborist Zach Raymond</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/4095467a-1a67-41de-ae44-ba85042cdc91/JasonResch.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation - Make it stand out</image:title>
      <image:caption>Madison arborist Jason Resch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/90ccb9e1-e4e8-4986-a6af-6e3df03b76ce/David-Rosenthal-Arborist.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation - Make it stand out</image:title>
      <image:caption>Madison arborist David Rosenthal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/e88647b1-7d0c-428a-85de-16c2a9693d5d/JoshSchuellerArboristMadisonWI.jpg</image:loc>
      <image:title>Madison Arborists Promoting Tree Care, Planting &amp; Preservation - Make it stand out</image:title>
      <image:caption>Madison arborist Josh Scheuller</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/health-maintenance/bronze-birch-borer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-31</lastmod>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/health-maintenance/dutch-elm-disease</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1422727462248-GD74CQH5QHDBRDPX9L09/DutchElmDiseaseCycle.jpg</image:loc>
      <image:title>Dutch Elm Disease</image:title>
      <image:caption>Diagram by the United States Forest Service.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/health-maintenance/two-lined-chestnut-borer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-31</lastmod>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/structural-support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1443469166760-J7QDS49EV1Q5VN5TDP7F/Tree-Cable-System.JPG</image:loc>
      <image:title>Structural Tree Support Systems - Madison, WI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/fe21a676-91ea-40b1-956f-530a6a519b3a/DynamicCabling-4.jpg</image:loc>
      <image:title>Structural Tree Support Systems - Madison, WI</image:title>
      <image:caption>Dynamic cabling support decreases the likelihood these twin trunks could crack under wind stress.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1523030310764-D2CC9FOV3TTYRVRENREE/IMG_0874.jpg</image:loc>
      <image:title>Structural Tree Support Systems - Madison, WI</image:title>
      <image:caption>Rigid cabling supports larger branches in bigger trees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/28922633-54f2-49f4-aa3c-1b16e30e7a00/Bracing-4.jpg</image:loc>
      <image:title>Structural Tree Support Systems - Madison, WI - Make it stand out</image:title>
      <image:caption>Drilling a very long hole to install a brace system</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/thank-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/newsletter-thank-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1481838569455-WBLOZI33GJY4JUQXW5S3/NAW_1683.jpg</image:loc>
      <image:title>Thank You (Newsletter)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/health-maintenance/oak-wilt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1486506454239-4N75IXVRXC9282IGV9D6/image-asset.png</image:loc>
      <image:title>Oak Wilt Affects Red and White Oaks in Southern Wisconsin</image:title>
      <image:caption>Map of Oak Wilt presence throughout Wisconsin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1486506521731-X2131T097TVME0KH17Q8/image-asset.png</image:loc>
      <image:title>Oak Wilt Affects Red and White Oaks in Southern Wisconsin</image:title>
      <image:caption>Oak tree showing evidence of Oak Wilt.</image:caption>
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      <image:title>Oak Wilt Affects Red and White Oaks in Southern Wisconsin</image:title>
      <image:caption>Signs of Oak Wilt on Red and White Oak leaves.</image:caption>
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      <image:title>Oak Wilt Affects Red and White Oaks in Southern Wisconsin</image:title>
      <image:caption>Carpophilus sayi (left) and Colopterus truncates (right)</image:caption>
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    <image:image>
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      <image:title>Oak Wilt Affects Red and White Oaks in Southern Wisconsin</image:title>
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      <image:title>Arborist &amp; Tree Care Jobs in Madison, WI - Heartwood Tree Co.</image:title>
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    <lastmod>2018-02-12</lastmod>
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      <image:title>Thank You (Job Application)</image:title>
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    <lastmod>2020-04-08</lastmod>
    <image:image>
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      <image:title>Client Testimonials of Heartwood Tree Company</image:title>
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      <image:title>Client Testimonials of Heartwood Tree Company</image:title>
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    <image:image>
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      <image:title>Client Testimonials of Heartwood Tree Company</image:title>
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      <image:title>Client Testimonials of Heartwood Tree Company</image:title>
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      <image:title>Client Testimonials of Heartwood Tree Company</image:title>
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      <image:title>Client Testimonials of Heartwood Tree Company</image:title>
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    <image:image>
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      <image:title>Client Testimonials of Heartwood Tree Company</image:title>
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    <image:image>
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      <image:title>Client Testimonials of Heartwood Tree Company</image:title>
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    <image:image>
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      <image:title>Client Testimonials of Heartwood Tree Company</image:title>
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    <loc>https://www.heartwoodtreecompany.com/maintenance-pruning</loc>
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    <lastmod>2024-01-25</lastmod>
    <image:image>
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      <image:title>Maintenance Pruning Contracts - Scheduled Care for Trees &amp; Shrubs</image:title>
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    <image:image>
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      <image:title>Maintenance Pruning Contracts - Scheduled Care for Trees &amp; Shrubs</image:title>
      <image:caption>Arborist and Heartwood co-owner, Brent Valentine</image:caption>
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      <image:title>Maintenance Pruning Contracts - Scheduled Care for Trees &amp; Shrubs</image:title>
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    <image:image>
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      <image:title>Maintenance Pruning Contracts - Scheduled Care for Trees &amp; Shrubs - Make it stand out</image:title>
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      <image:title>Maintenance Pruning Contracts - Scheduled Care for Trees &amp; Shrubs - Make it stand out</image:title>
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      <image:title>Maintenance Pruning Contracts - Scheduled Care for Trees &amp; Shrubs</image:title>
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      <image:title>Maintenance Pruning Contracts - Scheduled Care for Trees &amp; Shrubs - Make it stand out</image:title>
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      <image:title>Maintenance Pruning Contracts - Scheduled Care for Trees &amp; Shrubs - Make it stand out</image:title>
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    <lastmod>2021-03-24</lastmod>
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      <image:title>How to Water, Mulch, Stake and Protect New Trees</image:title>
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      <image:title>How to Water, Mulch, Stake and Protect New Trees - How not to stake a tree!</image:title>
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      <image:title>Request a Quote</image:title>
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      <image:caption>Brent Valentine, a Madison arborist and co-owner of Heartwood Tree Company.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Team (Copy 5/8/23) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1597092446480-AXRKE8JYYO46PXIYMGV9/Madison+arborist+John+Joutras</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Team (Copy 5/8/23) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/44528c23-fffa-4c5d-bf6b-99a16a671c71/GarretHughes.jpg</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
      <image:caption>Arborist Garrett Hughes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/df92a171-b74c-4f24-91fd-29d12d67ac9a/BrentValentine.jpg</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
      <image:caption>Brent Valentine, a Madison arborist and co-owner of Heartwood Tree Company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1597334476449-MWYCDPUABNYE4FSYHEP9/Madison+arborist+Francisco+Aldana</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1542732333562-43PU49UCB6KHTWA0DV7O/NAW_1844.jpg</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/2909348d-4703-4170-91ad-e76c99e0fe78/JasperBartholomew.jpg</image:loc>
      <image:title>Team (Copy7/23/23) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1605727325022-H3UBF8KB596RRBDEOWW1/Arborist+Lydia+Fimreite+Bruning</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/d1f81276-9cec-405d-b0f1-ed7afcd6472f/TimKuhn.jpg</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1576604841624-NL161MH3PUWB711A51MD/Manuel.jpg</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1620749947872-INKCCL3467O2D3HLAPGD/KaiHeen.jpg</image:loc>
      <image:title>Team (Copy7/23/23) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/72118ff5-5a8b-40fc-9560-f204b6014bba/9Y9A8366.jpg</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1576604737315-FGVBSAI8OOTTGJI8O0HQ/image-asset.jpeg</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/dd97a85a-35ca-43ef-8139-1574b205be33/KurtMeuzelaar.jpg</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1542732369088-G1AWWOBQJYZPJIJJNUAV/NAW_1878.jpg</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1597334540660-13AJB4HQKGSJ19EATN6A/Madison+arborist+Pete+Rabenstine</image:loc>
      <image:title>Team (Copy7/23/23)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1621259038681-H662X6SXHE6DACVMFKK1/ZachRaymond.jpg</image:loc>
      <image:title>Team (Copy7/23/23) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/4095467a-1a67-41de-ae44-ba85042cdc91/JasonResch.jpg</image:loc>
      <image:title>Team (Copy7/23/23) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartwoodtreecompany.com/tree-pruning-trimming</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1417620945187-XG58U6KHP23M4EOIXMLC/TreePruning.jpg</image:loc>
      <image:title>Tree Pruning &amp; Trimming in Madison, WI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/72e0280b-2ccd-480f-9ae4-fecd55d00b70/Pruning-1.jpg</image:loc>
      <image:title>Tree Pruning &amp; Trimming in Madison, WI - Make it stand out</image:title>
      <image:caption>Before structural pruning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/3e0ea509-6f42-4688-b947-7e601b270984/Pruning-2.jpg</image:loc>
      <image:title>Tree Pruning &amp; Trimming in Madison, WI - Make it stand out</image:title>
      <image:caption>After structural pruning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1423408751938-REB3NXH9Q9EKIU5PDTLK/BranchingTrimming.jpg</image:loc>
      <image:title>Tree Pruning &amp; Trimming in Madison, WI</image:title>
      <image:caption>Mature oaks sometimes requires walking WAY out on a limb.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/d182588f-128e-4709-bcca-3e3e271dcb3c/Decorative-1.jpg</image:loc>
      <image:title>Tree Pruning &amp; Trimming in Madison, WI - Make it stand out</image:title>
      <image:caption>Saffron Sentinel® Cornelian-Cherry Dogwood flower buds</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/bef4eb30-ffff-4211-aecf-a6f32737ee3c/MaturePruning-1.jpg</image:loc>
      <image:title>Tree Pruning &amp; Trimming in Madison, WI - Make it stand out</image:title>
      <image:caption>Arborist John climbing a mature tree with adequate safety gear</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/1ef978f3-7f8a-4032-ac2e-123269fb728f/MaturePruning-4.jpg</image:loc>
      <image:title>Tree Pruning &amp; Trimming in Madison, WI</image:title>
      <image:caption>Brent climbing a rope during tree pruning operations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/0e7acf36-74ca-4e64-a04e-e4ddeca95723/MaturePruning-2.jpg</image:loc>
      <image:title>Tree Pruning &amp; Trimming in Madison, WI - Make it stand out</image:title>
      <image:caption>Arborists Zach and Garrett using lift to prune large dead limb from a mature maple</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/547d395be4b0f4bc27df3638/fa2b95ee-b410-457e-b544-8f0dd555a952/FruitTreePruning.jpg</image:loc>
      <image:title>Tree Pruning &amp; Trimming in Madison, WI - Make it stand out</image:title>
      <image:caption>Pear tree</image:caption>
    </image:image>
  </url>
</urlset>

